Shopping using a smartphone is not really a trend but rather an expected progression of the way people would interact with a business and for a matter of fact, is a consumer behavior driven by convenience that will only make mCommerce bigger. Some of the big research firms indicate that mobile e-commerce sales is expected …
Let’s start by drawing clear lines between a CRM and Marketing Automation, because I have seen people getting easily confused into thinking both are more or less the same. This misjudgment underpins their ability to realize the great potential of a CRM and a Marketing Automation system working in tandem. This results in having a …
CRM and Marketing Automation Integration to improve sales Read More »