For the un-initiated starting an ecommerce website might seem simple and straight forward without much of a focus on UX, I mean what does it take? A few products, some content and a payment gateway, right? Well it isn’t as simple as it sounds, although the crux of an ecommerce website is basically products, content …
Are you looking to establish your ecommerce store for the first time? Or, perhaps, redeveloping the existing one? Choosing the right e-commerce platform that suits your short and long-term goals is the first step. The next step, or I would say the defining step, is finding and selecting the right development partner for the task. Faltering on …
Choosing an agency to develop your ecommerce website Read More »
Shopping using a smartphone is not really a trend but rather an expected progression of the way people would interact with a business and for a matter of fact, is a consumer behavior driven by convenience that will only make mCommerce bigger. Some of the big research firms indicate that mobile e-commerce sales is expected …
Let’s start by drawing clear lines between a CRM and Marketing Automation, because I have seen people getting easily confused into thinking both are more or less the same. This misjudgment underpins their ability to realize the great potential of a CRM and a Marketing Automation system working in tandem. This results in having a …
CRM and Marketing Automation Integration to improve sales Read More »